Marketing in 2026: the old go-to tools

A handful of go-to tools, mostly Google

By Emilia Möller, Growth at Searchable

Current

8 apps

The go-to toolkit a few years ago. A handful of tools, mostly from Google, plus Meta, WordPress and a spreadsheet for everything else. These tools have not gone away. See the Now stack for what has been added around them.

Emilia works at Searchable, which is in this stack. Appnostic put this stack together from her LinkedIn graphic. She has not submitted it herself.

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